Great photographs can never be silenced. It will always shine. However, in today’s generation where talent is aided by technology, great photographs are aplenty. As a photographer, how can you grow your business when there are other businesses exactly like yours?
In every business, organization is important. You may think that a planner is some archaic notebook that has no room in this generation—you are totally wrong. For one, Planners aims to position every business owner for success. How? Each organizer, as the name entails, allows every businessman to organize his work. From goal identification to marketing schedule to date-marking of business meetings and photography sessions, everything can be placed in this notebook. Millenials will think it’s outdated, but when batteries drain or when WiFi is down, Planner lives!
Let’s start from the beginning. When you are starting a photography business, you must have a goal. And in order for a plan to become a reality, it must be written down. Because if it is written and if there is a hint of evidence that it had been planned, then it must be real. Planners make a lot of things a reality, and it has plenty of pages to write down one’s business goal/s.
You can also pen down your marketing schedule in the planner. Every month, you should have a marketing goal that you want to meet. So you jot it down on a specific date with reminders when deadlines are impending. This gives you a sense of urgency.
Make a client list. When you create your goal, you should already have a target market in mind. So write down your client list in the planner and once you have tapped them, you can start ticking them out one by one.
Some of the best photos on display are those in dive bars. Photos in dive bars present real people doing authentic activities. A lot of dive bars features photos of patrons—from past to the present. Dive bar photos are interesting because these give a sense of evolution. You can actually see what former patrons drank or wore, or what kind of entertainment they were into. Some dive bars may even have photos of a celebrity that dropped by.
Knowing that photos make a dive bar interesting, photographers can use this to their advantage. They want a place to be known, dive bars want something to display on their walls. It’s a win-win situation for both sides. So if you’re a photographer who wants to make his business big, you might consider putting in dive bars in your planner as among potential clients.
A Planner is not just an organizer, it is also a notebook where you can write your expectations. A planner is actually a very personal item. Writing down expectations is important because this will measure success when the year ends. And success doesn’t have a definitive term—success is based on your own assessment. Expectations should be written down so at the end of the year, this will be compared to what actually happened and how you fell short or exceeded expectations.